Todd Palmer on Surviving in the Wake of COVID-19


09 June 2020

If your business was hundreds of thousands of dollars in debt, what would you do? If you’re like most people, you’d probably figure out a way to throw in the towel, sell off assets and call it a day—after all, not all ideas are winners, right?

But if you ask Todd Palmer what he did, you’d get a totally different answer. Years ago, Todd found himself in a place where he was over $600,000 in debt. He was depressed. He wasn’t sleeping. The bank was about to foreclose on his house, which would leave him and his son homeless. 

What did he do?

First, he realized that he had hired all the wrong people. So he fired everybody and started over. That was the catalyst. 

“I used to only hire people who had a strong background on paper,” says Todd.

“I realized I needed to be hiring for DNA, not resume.”


Within eight years, his company paid off all the debt. Not only that, but it also went on to make Inc.’s list of 5,000 fastest-growing companies six times. 

COVID-19 has thrown businesses around the world a right hook and it can be easy to look at the landscape and decide to throw in the towel. And maybe that’s what you should do, or maybe you should find a coach who can point you in the right direction, the way Todd found one years ago when he was faced with a similar outlook. 

In this episode of the Leadercast Podcast, Todd Palmer, business coach at Extraordinary Advisors, discusses navigating uncertainty, managing debt and surviving as a business in the wake of COVID-19. He also talks about getting past imposter syndrome and what to do through the job-search process.

Listen to the whole conversation with Todd above or through your favorite podcast player listed at the bottom of this page. 

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Connect with Todd on LinkedIn. Learn more about Extraordinary Advisors at its website.

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