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Building a community around your brand starts with buy-in for your story. Why is this the most exciting thing that’s around right now? Your community will become the first responders to your idea.
Radha had an aha moment in her 30s: She was lonely. “I began showing up for everything,” she says, noting that 90 percent of making friends and building community is showing up for what you care about.
Have you ever made a list of the qualities you want in a friend? Radha committed to cultivating those qualities in herself and searching for them in others. Specifically define what your community looks like then go all-in to pursue it.
More and more, virtual events will just be called “events.” In the same way, digital communities are still communities.
Bottom line: Investing in community is everything.
Listen to our whole conversation with Radha above, or through your favorite podcast player listed at the bottom of this page.
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Learn more about Radha Agrawal and connect with her on social media through her website.