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When Adriano Olivetti took over his father’s role as CEO of Italian typewriter manufacturer Olivetti in 1938, he introduced some drastic changes. They included a much more efficient production system and investments in Olivetti’s workforce that were unusual, especially at the time. He had new factory buildings in the Northwest Italian town of Ivrea built almost entirely of glass so that the workers could enjoy the views of mountains and valleys, and to let those outside see what was happening inside. He also extended lunch hour from one hour to two: the first hour to eat lunch, the second to consume culture by visiting the library he had created with hundreds of books or by participating in an event like listening to a novelist, a poet or a musician that he had organized regularly.