One of the most popular business buzzphrases lately is “digital transformation,” as both organizations and individuals are grappling with the profound changes disruptive technology is unleashing on our jobs, industries and lives. I’ve never cared for the term as it implies a one-time change, meaning after you’re finished “transforming,” you become “transformed.” This term has always puzzled me as it seems inadequate when applied to the lightning pace of innovation in the digital realm. We live in a world where technology is constantly changing and where new norms, business models, and communities are created and updated on a constant basis.
Instead, I’d like to offer an alternative phrase: “digital evolution.” If digital transformation is a strategy, then digital evolution is a mindset—one that requires a fundamental acceptance that responding to constant change is necessary, unavoidable and never-ending. To begin, ask yourself, “How do I normally respond to change?” Do you resist it? Fear it? Are you anxious about it? If so, you might need to work on that evolutionary mindset.
In order to thrive in today’s complex global economy, we must start with an understanding that our roles (regardless of our titles) are to do one thing: adapt. You will do it over and over and over again in response to rapidly changing market conditions, technological advancements and geopolitical developments. I don’t need to give you an example of a period of massive upheaval, as we’re currently living through one right now. The COVID-19 pandemic has the economy in a standstill; it has plunged us all into a period of uncertainty and chaos.