The success of your company depends on your customer experience (CX). As early as 2013, industry leaders started realizing CX would overtake price and product in customer decision-making, and modern-day studies back this up. In fact, it’s estimated that 89 percent of companies compete with each other primarily on the basis of customer experience.
While there are many tactics and strategies to improve your customer experience, there is one key factor you can leverage regardless of your company budget: local partnerships. You can work with other companies in your area and industry to help customers, even when it’s outside of your scope of work or expertise.